Easter spending: Americans drop an average of $151 on spring holiday

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GRAND JUNCTION, Colo. (KKCO/KJCT) -- Whether they’re for dying or turning into brunch, City Market estimates they sell roughly 10 million eggs in the week leading up to Easter.

And that’s just where the Easter shopping begins.

According to statistics from King Soopers/City Market, shoppers will buy about 40,000 Easter lilies this season. The National Retail Federation says the average person celebrating Easter will drop $151 on the holiday.

65% of people surveyed say, the things they buy ahead of Sunday relate to family traditions.

Younger shoppers are all about the bunnies and peeps. From the traditional to the whimsical, people under 35 are more likely to hop over to the store and celebrate.

A whopping 48% of people NOT celebrating Easter say they fall prey to the call of tasty Easter treats, buying from chocolate eggs and jelly beans and many sweets in between.