GRAND JUNCTION, Colo. (KJCT) - Many downtown businesses are gearing up for one of the busiest days of the year for them: Small Business Saturday.
But the folks I spoke with today said small business Saturday is a little different. Some shoppers say they're planning to come out tomorrow because it's not worth braving the cold and the crowds of Black Friday for a super sale. Others tell me about the importance of shopping local, that it means directly supporting the people in our community.
"No Black Friday, we don't believe in Black Friday…We like getting into these little shops. You're going to find something unique, you're going to find something original, and you're not going to find this in the commercial businesses,” says shopper Linnea Fletcher.
Local retailers are optimistic about tomorrow's turnout, hoping to top last year's record of nearly 18 billion dollars in sales to small businesses according to NFIB.
A lot of the business owners I spoke to downtown began Small Business Saturday a little early.
It wasn't the best weather for going shop to shop outdoors today, but they're looking forward to some sunny skies tomorrow.