GRAND JUNCTION, Colo. Research shows seat belts save lives, yet, many people in rural Colorado choose not to wear one.
In 2013, 178 people died from not wearing a seat belt, and 59% of those were on rural roadways.
In an effort to increase seat belt use, Colorado State Patrol is focusing on those rural communities with their Click It or Ticket campaign, and they say the ramped up enforcement started March 31st.
"As we well know that a lot of the crashes happen real close to home," says CSP Sergeant Scott Simons. "Wherever you're traveling to the first thing you need to do is take the extra few seconds, put the seat belt on and don't take any chances."
In May CSP will start their May Mobilization, spending two weeks with increased enforcement across the state.
All occupants in the front of the vehicle - passenger and driver - must be buckled in. Children must also be buckled at all times.