The "Heat Is On" campaign is implemented anytime an occasion arises that may increase peoples' desire to drink. It's proven to be a successful program but back in the 90's it was just being introduced to the public.
We flash you back to 1996 when the Colorado State Patrol was launching it's campaign for the very first year.
Viewers with disabilities can get assistance accessing this station's FCC Public Inspection File by contacting the station with the information listed below. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, 888-835-5322 (TTY), or email@example.com.