It all started with a bumper sticker and now a new slogan is being debated for the city of Fruita. But, the acronym has the community divided. The bumper sticker reads WTF, meaning Welcome To Fruita.

"We saw them and thought it was pretty funny and thought it might be a good idea," city manager of Fruita Clint Kinney said. "And so before we ran with the idea we wanted to get feedback from the community."

And so far the feedback has been fairly split. While some people like it, others hate it for the same reasons. But the local government says they see it as a marketing tool for the city.

"I think the two points are that Fruita markets a lot around the world. We market with a lot of different angles. We market with Mike the Headless Chicken, we market to mountain biking, we market to rodeo folks, we market to lots of different things," Kinney said. "This is an idea we thought was worth exploring. We've explored it and we'll make a decision here in a little while."

"Personally I think it can be construed as negative," Fruita resident Dave Argenta said. "I can see the edginess and the catch to it and some people wouldn't be offended but I think it's evenly divided and I think it's something that the city should stay away from."

Instead, Argenta says he heard of the acronym T.G.I.F. and believes that is more appropriate for the city.

"I think it's a positive note and I think it can be promoted," he said. "I'm aware that maybe there's a problem with the city endorsing it like the separation of church and state but we don't throw our dollar bills overboard because it says in God we trust, so why not T.G.I.F, Thank God, It's Fruita!"

"There's been no decisions," Kinney said. "There's just an idea floated and we thought it'd be a really good idea to listen to the community and float the idea out there and then we'll see if it even goes forward. It might not go forward beyond this."

But city officials say they are taking their time to make sure the right decision is made, even if it's not what they're hoping for.

"My guess is this is probably the peak of it right now," Kinney said. "It's probably not going to go forward."