Hotels across the country are investing a lot of money to get to know their guests before they even check in.
Many are using a software program, which allows hotels to track customer interests and preferences.
The Double Tree of Hilton in Grand Junction said it's been using the system, called, "Customers Really Matter", or CRM.
Miguel Zamudio works at the Double Tree and said it helps the customers feel at home, "So every time you see them you can recommend them to the recreation center or anything. If you know what they like, then you can recommend it to them."
Zamudio has worked at the hotel for 3 years and said the program makes his job a whole lot easier.
Some hotels train their workers to be skilled listeners to find out what their guests enjoy, while others do extension online research.
So, if guests are ever asked to fill out a profile or questionnaire, all that information goes on file.