Grand Junction’s city planners want North Avenue to be a place where people want to stop, walk around, and shop.

They’re proposing a new plan; one they say will help revamp North Avenue.

For 28 years, Grand Mesa Medical Supply has been taking care of its customers from its store on North Avenue.

Its owner, Poppy Woody, recently helped form the North Avenue Owners Association.

She says, "A number of the owners on North Avenue recognized for years that there was a lack of interest in the corridor. We saw it decline in its aesthetic value, in its values as far as property goes, and business was just passing us by."

The group is now working with Grand Junction to reverse those trends.

"We want this to be a destination and we can't do that as individuals,” Woody said. “You have to do that as a group."

As part of the North Avenue corridor plan, the city is proposing an overlay project that uses incentives for property owners to develop, or redevelop their land.

"The overlay is going to be a set of design standards that are crafted specifically for North Avenue based on the needs of North Avenue," Lisa Cox, Grand Junction city planning manager, said.

The hope is to revitalize the area by creating new and unique ways to develop North Avenue.

"We’d like to see some street furniture, benches, and just different elements that will kind of create a more walkable community,” Cox said. “We can capture some of that traffic that’s traveling through the corridor, get them to stop and spend a little more time there."