Families can spend one morning a week at the movies all summer long and it will only cost a buck.
Every Tuesday and Wednesday morning at 10 Regal Cinemas plays two kid shows. There is a G and PG movie option.
It only costs $1.00 for the ticket, and the promotion goes all summer long, ending in August.
Matinee pricing usually runs $8.50 for an adult and $7.00 for children.
Parents say they like the idea because it is cheap and a way to escape the heat, but kids think it is cool for another reason.
"Because you get to watch a big screen and you get to pick it,"Angelina Cox said. "I'm going to watch Dolphin Tale."
"I never saw it before and I get to see a huge TV and we're going to sit in the front row," Malia Oney said.
The cinema tells families to get to the movie early because there is limited seating. Regal only has two theaters for each movie.
6/12 & 13 Journey 2 Mysterious Island & Kit Kitridge
6/19 & 20 Happy Feet 2 & DOLPHIN Tale
6/26/ & 27 Yogi Bear & LEGEND of the Guardian
7/3 & 4 Cats & Dogs Revenger of the Kitty Galore & Hugo
7/10 & 11 Adventures of Tin Tin & Puss in Boots
7/17 & 18 Kung Fu Panda & Rango
7/24 & 25 Spy Kids All the Time in the World & Rio
7/31 & 8/1 Hoodwinked too & CHIMPANZEE
8/7 & 8 Arthur Christmas & Smurfs