As Country Jam kicks off Thursday evening, some local businesses are seeing dollar signs.
For businesses like Uintah Liquors in Mack, Country Jam is the big event of the year. Owners tell us that business has increased year after year as more people discover their shop in Mack. They have also started sending out flyers to get the word out. Aside from liquor and beer, they enjoy huge sales in ice, pop and water.
"We spend a lot of weeks preparing for it. Stocking ice, stocking up on beer. You can hardly even walk in our cooler right now, so we thrive off Country Jam business," said Kathy Cardinal who owns the store with her husband.
The Loma Country store also enjoys a lot of business from Country Jam. They sell a lot of water and other drinks but also food, where customers can get lower prices than from the vendors at the event.
Country Jam also helps out the county with sales tax revenue and local non-profits also get a chance to work and make money during the event.
According to the Grand Junction Visitor & Convention Bureau, while the event has a mostly positive economic impact on the area, expansion of camping sites at Country Jam has had a negative impact on hotel room occupancy during the last few years.