The Grand Junction staple Enstrom's is getting a new look--and a new name to go along with it. The famous candy company unveiled its new logo today.
The logo reads simply "Enstrom" rather than "Enstrom's Almond Toffee".
Company owners say one reason for the change is the internet domain name. The website www.enstroms.com takes you to a Swedish furniture company.
They also want to be able to branch out with manufacturing.
"We wanted to take the 'almond toffee' out of the logo so we can use it with other products," says owner Jamee Simons.
Enstrom products will now be sold at a wider range of locations, for instance at grocery stores.
The candy company has been in Grand Junction more than 50 years. They assured us their famous toffee recipe won't be changing one bit.