New anti-pot campaign launches in Denver

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GRAND JUNCTION, Colo. On Monday the state rolled out a brand new campaign aimed at educating teens about the dangers of marijuana use.

The campaign called "Don't be a Lab Rat" is presenting teens with different statistics about how marijuana use can harm their brain development and lower their IQ.

Greg Rajnowski from the Mesa County Health Department said it’s important for teens to know the dangers associated with any type of pot use.

"There hasn't been a whole lot of time to really gather what's out there on the market and what can possibly cause harm and what's not as harmful," said Ranjnowski.

The campaign is costing $2 million for the state to run and right now human size lab rat cages are being placed in major teen hang out spots in Denver and a mobile cage will be at the Red Rocks Amphitheater on several major concert dates.

As the campaign heads into phase two more Colorado cities could be seeing more of these cages around.

To see all of the facts and statistics the campaign is focusing on visit

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