GRAND JUNCTION, Colo. The first Downtown Farmers' Market of the summer debuted with a new start time, but the same economic benefits for downtown and area farmers.
"You're not going to sell out 100% of the time, but we sell the biggest percent of what we bring," said Robert Helmer, owner of Alida's Fruits.
People crowded Main Street starting at 5:30 p.m Thursday to get their first taste of local produce for the season, while also bringing more business to shops and restaurants.
"People come down to check out the booths and shop and they window shop," Helmer said. "If you give them a reason, they'll come in your store and shop. They just are enjoying the evening. It's a social gathering."
63 vendors line the street and many stores stayed open late to take advantage of more shoppers.
"I don't see any other event that on a weekly basis where you have so many people from so many diverse sectors in the economy all coming together and converging in a very small area and you really get a sense of our community," said Diane Schwenke, president of the Grand Junction Chamber of Commerce.
Downtown Farmers' Markets will continue on Thursdays through Sept. 25th from 5:30-8:30 p.m.
The later time frame was implemented this year to keep people out of the extreme heat of the day.