A super PAC supporting Mitt Romney took out a $1.5 million ad buy in Michigan, the group announced Friday.
Restore Our Future will run the same ad it launched on Tuesday, "New Normal," which hits President Barack Obama for the "over 8% unemployment" rate, even though the rate dropped last week to 7.8% for September.
"Welcome to the new normal, where over 8% unemployment is 'doing fine' and millions of Americans have simply given up," the narrator says in the spot. "Where our children will grow up under the weight of crushing debt in a world where America is no longer the leader, and we're told we're going forward -- even as we fall further behind. This is the new normal. This is President Obama's economy. Demand better."
The group on Tuesday said it was running the ad in Florida, Iowa and Virginia for a total buy of $6.3 million.
Friday's announcement of the extension of the buy in Michigan further suggests the group still considers the Wolverine State in play this November. In recent weeks, Restore Our Future has aggressively targeted the state, along with Wisconsin, injecting millions of dollars in ads.
Michigan marks Romney's native state, where his father served as governor in the 1960s. CNN rates the state, with 16 electoral votes, as "leaning Democratic" on its Electoral Map.
However, the group's treasurer, Charlie Spies, said in a statement that "Michigan is now a 'toss up' state for the Presidential race and it is no surprise that Mitt Romney is coming on strong in his native state."
The new ad buy comes days after a poll in showed the GOP presidential nominee within three percentage points of President Barack Obama in the state, a dramatic shift from one month ago when the president led his rival by double digits.
The EPIC-MRA survey, released Monday, showed Obama with the support of 48% of likely voters in Michigan, compared to 45% who said they support Romney. The gap was within the poll's sampling error.
However, a Detroit News poll of likely Michigan voters, released Wednesday, indicated Obama had a seven-point advantage over Romney, 49% to 42%. The margin is down from a 14 point difference in the same poll last month.