'Heat Is On' Campaign Launches For First Time

Phrase Is Commonplace Nowadays

POSTED: 10:51 AM MDT Sep 19, 2011    UPDATED: 10:55 AM MDT Sep 19, 2011 
GRAND JUNCTION, Colo. -

The "Heat Is On" campaign is implemented anytime an occasion arises that may increase peoples' desire to drink. It's proven to be a successful program but back in the 90's it was just being introduced to the public.

We flash you back to 1996 when the Colorado State Patrol was launching it's campaign for the very first year.

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